It is imperative that Small Medium Business (SMB) owners continuously revisit the effectiveness and efficiency of their business model. While there is no shortage of hype around technology these days, SMB IT systems need to be routinely reviewed to ensure recent advancements in the industry are leveraged where practical and affordable.

Many small and medium businesses today realize that they should have a web presence but they don’t quite know where to begin. They are unaware as to what steps they should take to achieve success online and what role social media plays in accomplishing this end. When you find yourself getting ready to embrace the web, the fear of making a mistake in front of the world is always going to be there and that is exactly why we are starting this new blog series!

In today’s digital world, it is almost impossible to get away from having an online presence. If you are a baker, you may want to have an online presence and integrate such social media as Facebook Places and Google Places. If you are a local retailer you may want to setup an online eCommerce store. If you are a new start-up you may want to embrace a combination of something in between.