Over the past few days I have been getting a few questions regarding the importance of blogging and its weight on Search Engine Optimization (SEO). I decided it might be a good idea to put together a quick blog outlining 3 key reasons blogging can help your organization in the eyes of both your consumers and search engines!

Social media is on the rise, there’s no doubt about it! With all the great tips and tricks available today it has become hard to answer the question, “What efforts are working best for my organization?” Although we can’t answer this question directly, we are going to offer you a few tips and tricks on how to monitor your efforts and find your success!

By now, everyone has heard that Google is introducing a social network of their own named Google+ (Google Plus), and if you are like me you have a few questions you would like answered, for instance,  what is it like? Is it worth the time to checking out? Can I access it on my mobile device? Keep reading to find out!

In today’s changing economy, over 58% of consumers participate in online e-commerce. Within Canada alone, over 39% of consumers participated in online e-commerce last year, showing 7% growth since 2007. As the economy experiences strong growth within e-commerce trade, small and medium business (SMBs) are focusing more and more on leveraging their web presence to take advantage of this growing trend.

Many small and medium businesses today realize that they should have a web presence but they don’t quite know where to begin. They are unaware as to what steps they should take to achieve success online and what role social media plays in accomplishing this end. When you find yourself getting ready to embrace the web, the fear of making a mistake in front of the world is always going to be there and that is exactly why we are starting this new blog series!

As promised, here is the first post to our new blog series “Take Your Organization Online!”. Before we get started there are a few notes we want to make. This series is aimed towards entrepreneurs and small & medium businesses (SMBs). However, the principles within these blogs can help your organization as it grows and can bring some insight into the fundamental principles of why having a web presence is more than just having a web presence. So without further ado we hope you enjoy our blog!

In today’s digital world, it is almost impossible to get away from having an online presence. If you are a baker, you may want to have an online presence and integrate such social media as Facebook Places and Google Places. If you are a local retailer you may want to setup an online eCommerce store. If you are a new start-up you may want to embrace a combination of something in between.

Writing a blog is pretty simple, take some idea in your head, develop it, write it down and publish it for the world to see! Writing a good blog however, can be a little more complicated. When ever I start to write a blog for Acuatia Media, I always take the time to reflect on the elements of the blog and think how can I make this blog an interactive article that my readers will enjoy? Not only this help you develop your ideas, but it will also help you increase your chances of getting your content liked by your readers and shared with their connections! So what are thew main elements of a blog and what can you do to optimize them? Read on to find out…

It seems today that everyone is rushing into social media. Facebook pages and Twitter accounts are a must and LinkedIn is the professional network that everyone working on. If you do a Google search for “social media marketing” there is no shortage of information; but there seems to be one question that is left out, where does social media fit into your online strategy?

Acuatia Media is on a mission to make the web a better place! With the release of their new Signature Series (online solutions offered at discounted prices) they are taking things a step further with the “Worst Website Makeover” challenge!